How To…

Engage with Funders

WITH MERT YUCESOY

For entrepreneurs or founding team advisors who are effectively managing the fundraising process for the company, this discussion will cover:

  • Learn about investor profiles, their motivations and processes

  • See ideal investor combinations for each fundraising round (pre-seed, seed, series A onwards)

  • Explore tactics and tools you can use to engage investors and run an effective fundraising process

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Entrepreneurs struggle to fundraise effectively, especially in the earlier days at Pre-Seed / Seed / Series A. Reasons vary from not understanding the fit investor profile and motivations - to not knowing the "unspoken" norms of startup investing. As a result, fundraising takes longer, is more painful, and experiences low(er) success.

Looking for tactics and tools to run an effective fundraising process? Look no further.

In this session, Mert will provide detailed investor personas and their motivations including processes for Pre-Seed / Seed / Series A stage. This will help you find and prioritize the right investors, navigating their processes better.

I’m ready to raise capital - how do I get started?

About the Speaker

Mert Yucesoy

General Partner, ComposeVC

Connect with Mert on LinkedIn.

Mert is an experienced venture capital investor who deployed more than $150m into B2B SaaS & AI startups in the US & Canada. He also advises startups on financial operations / fundraising / GTM and family offices & corporations on launching and running their VC funds.

Currently, he is investing in Fintech, Climatetech, and Proptech startups in the US & Canada.

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