A Guide to Evaluating the Market Potential of a Startup

Insights from Industry Experts

Free eBook

Unlock the secrets to the art and science of evaluating early-stage startups with expert insights, actionable tips, and real-world examples.

This guide will equip you to craft your evaluation strategy and navigate the investment landscape with confidence.

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“When we talk about market potential, something that's important to think about is not only ‘is the current market opportunity for this business massive?’ but also ‘how can this company accelerate the growth of a market?’”

— SARAH WILLSON

What’s included:

  • An overview of why market potential matters

  • Critical questions that a structured approach to evaluating deals can answer

  • A breakdown of key metrics to consider

  • Understanding founder magic and how to assess it

  • A compilation of essential tools and resources

  • A short case study showcasing evaluation in action

  • Examples of effective growth hacking strategies

  • Common questions and expert tips for investors and founders

Looking for more investor and entrepreneur tips and resources? We’ve got you covered.

Check out our collection of blog posts to explore activating your capital: reasons to become an early-stage investor, exploring the venture investment cycle, factors to consider in startup valuations, and more.